The science of eCommerce. Why Return on Ad Spend (ROAS) is the data that matters most for merchants.
Merchants want to sell more products and make more money. But they often won’t buy more Google AdWords clicks to do that. And many are still missing out from up to 40% more revenue from Google Shopping.
Instead of spending more, they’re always trying to spend less. But it’s not what you spend, it’s what you make that counts.
And without ROAS merchants don’t know how much their clicks are actually making.
SEO is not instantly controllable and costs time and money in lost sales. Correctly targeted AdWords campaigns sell products to buyers the same hour they click through from an ad.
Campaigns can become profit centers with unlimited daily budgets, multiplying ad spend into money many times over.
So how can more merchants make more money from AdWords and Google Shopping?
And how can “transaction partners” like payment gateways, shopping carts, shipping companies and others, help their existing merchants instead of just chasing new ones? Even Google misses this trick!
We call it “Click Engineering”.
• sells more products and makes more money for merchants
• earns payment gateways more monthly commission
• pays shipping companies more monthly revenue
• increases the value of shopping carts
• sells more clicks for Google
With case studies from UK, USA and the most recent Google Shopping territory, New Zealand.
Learn more at ecommerce expo 2017!